Stock Code: 601869.SH / 06869.HK

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A TT Service Big Data Application Pilot Project

  • 2023-02-16
  • 2157
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Project Overview:

The State Council has proposed a strategic initiative to integrate transportation and tourism for seamless connection between transportation and tourist attractions. In addition to this seamless connection, we should also work to make the TT integrated development more IT-driven with digital, networked and intelligent scenarios.

With tourists as the center, service as the focus and supervision as the means, YOFC has built "two centers and one platform" by integrating and utilizing data resources among provinces and cities, municipal government departments, tourist attractions and market enterprises, so as to provides better TT management and services leveraging big data, Internet and ICT services.


Project Value:

  • Better travel experience and satisfaction of tourists, faster development of the TT industry, and greater contribution to the local economy.
  • Accurate and efficient travel information services and TT products, bigger user size and user viscosity, and faster transformation and upgrading of traditional TT enterprises.
  • Seamless and accurate TT information services, more precise marketing, targeted advertising of food, accommodation, travel, shopping and entertainment, and the gradually profitable operation of the system built in this project in the later stage.

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